Tree VR

Tree VR

UX director, Droga 5

UX Director, Droga 5

This mixed-reality project transforms you into a rainforest tree. With your arms as branches and your body as the trunk, you’ll experience the tree’s growth from a seedling into its fullest form and witness its fate firsthand. Together with Droga5, I worked with New Reality's Winslow Turner Porter and Milica Zec to help think through the entire user journey, from planting a seed to the site specific installtion to the web and calls to action to support the rainforest alliance. Tree VR is live at IMAX theaters and travels globally.

Press and Awards:  
Sundance Film Festival | TribecaFilm Festival | New York Times

This mixed-reality project transforms you into a rainforest tree. With your arms as branches and your body as the trunk, you’ll experience the tree’s growth from a seedling into its fullest form and witness its fate firsthand. Together with Droga5, I worked with New Reality's Winslow Turner Porter and Milica Zec to help think through the entire user journey, from planting a seed to the site specific installtion to the web and calls to action to support the rainforest alliance. Tree VR is live at IMAX theaters and travels globally.

Press and Awards:  
Sundance Film Festival | TribecaFilm Festival | New York Times