THE MIRAI
DIGITAL CAMPAIGN FOR TOYOTA'S FIRST HYDROGEN FUEL CELL VEHICLE
THE MIRAI
TOYOTA'S FIRST HYDROGEN FUEL CELL VEHICLE
DROGA5
DROGA5
For the Mirai, there was a unique and remarkable design challenge: help consumers learn about and trust the first mass produced hydrogen fuel cell car, the Mirai. As an automobile, it runs literally on hydrogen, outputting water that's drinkable. It's main design challenge was infrastructure, as it requires its own stations. Working with Droga5, we built an interactive mapping system where users could show interest in the car, and by doing so, we helped lay out the road map for where the stations are to be built, coast to coast and globally. This project and campaign included events, pop-ups, and of course 360 campaigns featuring Michael J. Fox and Christopher Lloyd from back to the future.
Press:
The Verge | Fortune | BBC TV
For the Mirai, there was a unique and remarkable design challenge: help consumers learn about and trust the first mass produced hydrogen fuel cell car, the Mirai. As an automobile, it runs literally on hydrogen, outputting water that's drinkable. It's main design challenge was infrastructure, as it requires its own stations. Working with Droga5, we built an interactive mapping system where users could show interest in the car, and by doing so, we helped lay out the road map for where the stations are to be built, coast to coast and globally. This project and campaign included events, pop-ups, and of course 360 campaigns featuring Michael J. Fox and Christopher Lloyd from back to the future.
Press:
The Verge | Fortune | BBC TV
MORE PROJECTS
MAKE_GOOD_CITIESAVENTON
MAKE_GOOD_REALITIESTREE VR
MAKE_GOOD_ENERGYTOYOTA MIRAI
MAKE_GOOD_TECHDRIVER LESS VISION
MAKE_GOOD_SOUNDSLISTENING LABORATORY
MAKE_GOOD_MEEBS
MAKE_GOOD_FRIENDSXQ SUPER-SCHOOLS
MAKE_GOOD_MAKERSCOOPER HEWITT DESIGN MUSEUM
MAKE_GOOD_SPACESWHAT IS MISSING?
MAKE_GOOD_IDEASTRAVERSE
MAKE_GOOD_NEWSNOT-THERE